Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. The team behind the Basic Attention Token wants to change that.īAT cuts out the middlemen from the advertising process. These two companies alone receive 73% of all online ad dollars. The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.ĭigital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google. The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.
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